Winning back a strong market position.

SERVICES

Concept, App, Design

 

CHALLENGE

Find a way back onto the eyes of the notable target group called Millenials.

 

Background

I was home sick for a week, and there was this Swedish TV-ad for a brand of eye-drops that made me nuts. I started playing with the idea on how one would make something better. Here is the result.

One tap magic. Clear eyes.

Upload a photo and your eyes are clear. Automagicly.

Or fine-tune, you ninja wizard.

Control what needs whitening and how much.

Case video

If you have 2 minutes and are interested, here is the thinking that lead to this app. You’ll never believe the insight i found.. 

jacob_mini

I help entrepreneurs realize their dreams through creative direction.

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