Winning back a strong market position.
I was home sick for a week, and there was this Swedish TV-ad for a brand of eye-drops that made me nuts. I started playing with the idea on how one would make something better. Here is the result.
Or fine-tune, you ninja wizard.
Control what needs whitening and how much.
If you have 2 minutes and are interested, here is the thinking that lead to this app. You’ll never believe the insight i found..