Winning back a strong market position.


Concept, App, Design



Find a way back onto the eyes of the notable target group called Millenials.



I was home sick for a week, and there was this Swedish TV-ad for a brand of eye-drops that made me nuts. I started playing with the idea on how one would make something better. Here is the result.

One tap magic. Clear eyes.

Upload a photo and your eyes are clear. Automagicly.

Or fine-tune, you ninja wizard.

Control what needs whitening and how much.

Case video

If you have 2 minutes and are interested, here is the thinking that lead to this app. You’ll never believe the insight i found.. 


I help entrepreneurs realize their dreams through creative direction.

[unex_ce_button id="content_2lvaqyale" button_text_color="#000000" button_font="custom_one_italic" button_font_size="14px" button_width="auto" button_alignment="center" button_text_spacing="0px" button_bg_color="#ffffff" button_padding="15px 60px 15px 60px" button_border_width="0px" button_border_color="#ffffff" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="0px" button_bg_hover_color="#859fbf" button_border_hover_color="#859fbf" button_link="/about" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]WHO IS JACOB?[/ce_button]