Introducing a best seller

SELLING VICTORIA ROSÉ SPUMANTE ONLINE

 

SERVICES

Creative Direction, UX/UI Design, Photography

 

CHALLENGE

  • Get people to order before trying

  • a) Set the mood and create brand imagery

  • b) Convert users with an attractive landing page

 

Background

With the alcohol monoply in Sweden, Systembolaget is the sole retailer of alcoholic beverages. New products cannot be purschased in the stores, but can be ordered through their website where they present it with minimal information and no images. 

If a certain product become popular, it will be available in the stores. The challenge is to get people to order before trying. Welcome the attractive landing page of Victoria Rosé.

The repsonsive landing page was built with the Beställvin.se platform (coming soon to the portfolio). 

Screenshot from Systembolaget.se —  Where is the love? 

victoria_rose_landing_page_start_desktop_mobile_02victoria_rose_landing_page_start_desktop_mobile_02

Landing page

  • Attention ratio 1:1
  • Clear CTA — beginning & end of page
  • Attracting visuals
  • Load time 591 ms

STATISTICS

     32.2% conversion rate for orders (First week) SOLD OUT

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Brand Imagery & Product photography

Summer, rosé, beach life and Victoria Silvstedt. Photography & retouch by me. 

 

jacob_mini

I help entrepreneurs realize their dreams through creative direction.

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