Building a brand for the sophisticated.

 

CREATING A BRAND — THEN PRODUCTS

SERVICES

Creative Direction, Branding, Product Design

 

CHALLENGE

Build a brand that will meet business goals and appeal to the target group. Create the first collection of products. 

 

Background

A startup on the Scandinavian telecom market wanted to create their own brand of tech-accessories to sell. 

Symbol & Logo

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Brand story

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The name comes from the Swedish born 19th-century french designer John H. Vougus, who spent most of his life working at one of the worlds renowned fashion houses.

 

The craftsman meets the enemy, greed. 

A dissatisfied Vougus left the company and greedy board who prioritized profit above quality. Together with his passion he started working on his own and died a tragic death in his New York loft before completing anything.

 

 

A burning tragedy with future hope.

In the fire that took Vougus life, stood the iron vault that kept his sketches and documents detailing his principles. The vault was acquired by us on an auction in 2014. As a tribute to Vougus, we’re bringing him to life again, by creating using his principles and releasing products for the sophisticated lifestyle.

Brand book

Every detail of this book was created to preserve the Vougus brand and it's values. 

You will find everything from the brand platform to brand guidelines in here. 

 

(Note: The Vision photo is not taken by me and does not belong to Vougus).

Product Design

Create a collection of premium in ear headphones and leather goods.

Leather goods

The first collection of leather goods consists of three products. Hand-crafted using the finest vegetable tanned leather, it ages beautifully with time.

 

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Tablet Sleeve

25 x 19 x 2 cm

Fits any iPad / Tablet

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Laptop Sleeve

34 x 24 x 3 cm

Fits 13" MacBook Pro

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Classic Business bag

38 x 28 x 6 cm

Fits 15" MacBookPro

Packaging for the leather goods.

Premium In Ear

 

The first audio product from Vougus. It’s created to have a sound quality that is best at the given price point and satisfy the most critical audiophile even though it’s primary use is as a subtle fashion statement for the sophisticated.

 

It's minimal build is relaxing for the ears. High-quality will always be associated with this product. The goal has been to create a visually appealing earphone from high quality materials for an outstanding experience.

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Military Green

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Packaging for the earphones.

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I help entrepreneurs realize their dreams through creative direction.

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